Presence & discoverability
How easily your organization can be found and understood across priority channels and public digital touchpoints.
Services/AI Visibility Audit
AI Visibility Audit · STARR DIGITALKnow where you stand. See where you could lead.
A social-first, AI-powered assessment of your digital presence, content, competitors and reputation—with a prioritized roadmap for what to improve next.
Our focus
An informed starting point.
01 Evidence-led visibility review
02 Relevant competitor comparisons
03 90-day improvement roadmap
The challenge
Is your digital presence reflecting your real value?
Many respected organizations are active online but cannot clearly explain what is working, how they compare with peers or where to focus next.
The STARR AI Visibility Audit examines the evidence behind your digital presence. It identifies the gap between what your organization offers and what audiences can discover, understand and trust.
Not a generic social media scorecard. A diagnosis built for better decisions.
What we examine
Five lenses. One informed picture.
Content quality & consistency
Whether your messages communicate useful expertise with clarity, relevance and a dependable publishing rhythm.
Audience engagement & effectiveness
What available analytics and observable audience responses suggest about reach, relevance and meaningful interaction.
Authority & competitive position
How the brand expresses its expertise and how its visibility compares with selected relevant organizations.
Digital reputation & media visibility
What verifiable public mentions, media references and reputation signals reveal about credibility and exposure.
Selected AI discoverability checks
Where relevant, test how selected AI assistants describe the brand. This is a supplementary snapshot, not an AI ranking guarantee.
What you receive
A clear assessment. A practical roadmap.
A standard audit normally reviews the preceding 90 days and up to three relevant competitors; final channels and depth are agreed in the project scope.
Executive Visibility Report
Leadership-ready findings, key issues and recommended priorities.
STARR Visibility Index
An evidence-based weighted assessment with documented criteria and declared data limitations.
Priority Channel Review
An assessment of the agreed social and digital channels, with findings supported by examples.
Competitor Benchmark
Comparisons against up to three relevant organizations, using appropriately comparable information.
Content & Reputation Insights
Strengths, gaps and meaningful opportunities in content, authority and public-facing communication.
90-Day Improvement Roadmap
Prioritized actions, responsibilities to confirm and an executive presentation to agree next steps.
Our audit process
From evidence to decisions.
STEP 01
Discover
Agree objectives, audiences, channels, comparator organizations and the data we may access.
STEP 02
Collect
Review public evidence and authorized account analytics. Record sources and data coverage.
STEP 03
Assess
Apply defined scoring criteria and benchmark comparable observations without inventing missing metrics.
STEP 04
Prioritize
Distinguish important gaps from cosmetic issues and build a focused 90-day action plan.
STEP 05
Present
Walk leadership through findings, implications, decisions and possible next steps.
Who it is for
Built for organizations with expertise worth recognizing.
Professional Bodies
Understand how institutional expertise translates into industry visibility and member attention.
B2B Service Companies
Evaluate whether specialist credibility is reaching buyers, partners and decision-makers.
Government Agencies & NGOs
Review the clarity, reach and consistency of verified public-interest communications.
Executive & Personal Brands
Assess leadership presence, expertise signals and relevant professional authority.
Our evidence standard
No invented scores. No promises of AI rankings.
We use AI to support analysis, not to substitute for facts. Public competitor observations and private client analytics are identified separately. Where data is missing, we say so.
What happens after the audit?
You receive a clear view of priorities and are free to act on the recommendations with your own team. If useful, Starr Digital can support implementation through the AI Content Engine, Digital PR or an integrated engagement.
Typical delivery target: 10–15 working days after the agreed access and materials are received, depending on scope.
Explore Our Content EngineFAQs
Questions before we begin.
Is this an audit of how ChatGPT ranks my brand?
No. The main focus is social-first digital visibility, content quality, competitive positioning and reputation. Selected AI-platform discoverability checks can supplement the audit when useful.
Do you need access to our accounts?
Public-facing aspects can be assessed without private access, but authorized analytics provide a stronger view of reach and response. The final report will clearly state which data was available.
Will every organization receive a score out of 100?
A weighted STARR Visibility Index is included when enough evidence exists to complete the scoring criteria. Missing or unverified evidence is disclosed, not automatically treated as poor performance.
Do you guarantee more followers or leads?
No. The audit diagnoses the current position and recommends improvements. Any subsequent communications results depend on implementation, audience behavior and other factors.
Can we commission the audit without a monthly contract?
Yes. The audit is a standalone project. Ongoing support is optional.
Start a conversation
Know where you stand.
Tell us about your organization and the visibility questions you want answered. We will recommend a suitable audit scope after discovery.
This prototype does not send or store submissions. Your website developer will connect the final form to your chosen email or CRM before launch.
Tell us what you are working on.
Your priorities deserve a thoughtful discussion. Share a few details through our secure enquiry form, and we’ll follow up with next steps.
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